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Aix Coffee Culture Research Center Coffee Industry Masters come

Aix Coffee Culture Research Center Coffee Industry Masters come

In the 2014 World Cup, a French coffee brand supported the French football team with countless coffees, bringing Aix Coffee into the eyes of more people and conquering more people's taste buds. The brand, which has been adhering to the professional coffee chain, has been deeply cultivated in the Shenzhen market for six years and has opened 12 stores. What kind of battle will be in the next six years? November 27, 2014 is Egypt.

2014-12-01
The storm brand in the coffee cup is power.

The storm brand in the coffee cup is power.

In June of the second ○○, when the trademark case, which had been in dispute for two years, came to an end, Starbucks recognized that Ethiopia owned the trademarks of Sidamo, Yegashefi and Harald, and agreed to license the use of trademarks from Ethiopia, and agreed to assist Ethiopia in the marketing of coffee from these three areas. In November, President Howard Schultz (Howard Schultz) visited the provincial capital of Egypt and donated money to both sides.

2014-11-19
How does Starbucks sell coffee in the hometown of tea culture?

How does Starbucks sell coffee in the hometown of tea culture?

A topic that has been entangled for a long time in the tea industry: why can't China's 70,000 tea companies sell more than a British Lipton? Different factors are mixed together and cannot be compared with each other at all. It can only be said that we can learn from their marketing model and take their strengths to avoid their weaknesses. For China, which is pregnant with a strong tea culture, why can a Starbucks sell coffee so well? This is how Chinese tea makes outsiders

2015-09-11
Taipei Cafe experience the way of enjoying Taipei

Taipei Cafe experience the way of enjoying Taipei

Drinking coffee is the way I enjoy Taipei, and it is also a part of the life of many people in Taipei. Walking on the streets of Taipei, from the cheapest 35 yuan coffee to cafes run by world coffee competition champions, gathering places for literary and artistic youth, and individual shops that import and roast coffee beans, each coffee shop is like a treasure pavilion. Like-minded people get together to talk about and create genera.

2015-06-11
Introduction of brands in coffee industry

Introduction of brands in coffee industry

Today, in the city of Shanghai, cafes are springing up in the streets. According to incomplete statistics, including hotel cafes, Shanghai has nearly 5000 cafes, bars or coffee shop lights, they are scattered in the streets of Shanghai, like a public conference room, living room, canteen and tryst room. Here, we grab some of the more distinctive coffee.

2014-07-16
The Storm in the Coffee Cup (part two)-Brand is Power

The Storm in the Coffee Cup (part two)-Brand is Power

In June of the second ○○, when the trademark case, which had been in dispute for two years, came to an end, Starbucks recognized that Ethiopia owned the trademarks of Sidamo, Yegashefi and Harald, and agreed to license the use of trademarks from Ethiopia, and agreed to assist Ethiopia in the marketing of coffee from these three areas. In November, President Howard Schultz (Howard Schultz) visited the provincial capital of Egypt and donated money to both sides.

2014-09-28
Three college students run the Wechat official account for half a year to make a profit, a cafe.

Three college students run the Wechat official account for half a year to make a profit, a cafe.

In this era when everyone is self-media, the threshold for creating a Wechat official account is very low, almost zero cost. However, it is not easy to use the official account to make a profit and keep it going. At Zhejiang normal University, a team led by three boys founded the Wechat official account normal University, a campus life service, in March last year, which made a profit after six months of operation. Not only that

2015-04-07
Coffee shop owner's eight deadly sins: how to run a coffee shop better

Coffee shop owner's eight deadly sins: how to run a coffee shop better

Domestic cafes, in addition to Starbucks (special reading), COSTA and other chain brands, the base of single stores is very large. These cafes are well run, first of all, because they all have a good boss. Unfortunately, there are not often good bosses, but there are many weird bosses. Here are 8 ways for a weird owner to kill a cafe. After the opening, did you think that the prince and

2016-01-25
The Storm in the Coffee Cup (part two) Brand is Power

The Storm in the Coffee Cup (part two) Brand is Power

In June of the second ○○, when the trademark case, which had been in dispute for two years, came to an end, Starbucks recognized that Ethiopia owned the trademarks of Sidamo, Yegashefi and Harald, and agreed to license the use of trademarks from Ethiopia, and agreed to assist Ethiopia in the marketing of coffee from these three areas. In November, President Howard Schultz (Howard Schultz) visited the provincial capital of Egypt and donated money to both sides.

2014-12-26
Confess for coffee: coffee is not addictive

Confess for coffee: coffee is not addictive

There is no doubt that coffee has an effect on people's body and mind. When we read the toxicology book, we will find that according to the current understanding, caffeine first acts on the cortical layer of the central nervous system, reducing fatigue and drowsiness by improving wakefulness, attention and communication. The impulse of the human body and the desire to talk will be gently increased.

2014-08-01
Three college students run a Wechat official account for half a year to make a profit from crowdfunding a cafe

Three college students run a Wechat official account for half a year to make a profit from crowdfunding a cafe

In this era when everyone is self-media, the threshold for creating a Wechat official account is very low, almost zero cost. However, it is not easy to use the official account to make a profit and keep it going. At Zhejiang normal University, a team led by three boys founded the Wechat official account normal University, a campus life service, in March last year, which made a profit after six months of operation. Not only that

2015-08-07
The Storm in the Coffee Cup (part two)-Brand is Power

The Storm in the Coffee Cup (part two)-Brand is Power

In June of the second ○○, when the trademark case, which had been in dispute for two years, came to an end, Starbucks recognized that Ethiopia owned the trademarks of Sidamo, Yegashefi and Harald, and agreed to license the use of trademarks from Ethiopia, and agreed to assist Ethiopia in the marketing of coffee from these three areas. In November, President Howard Schultz (Howard Schultz) visited the provincial capital of Egypt and donated money to both sides.

2015-10-12
The first one in the country: warm heart and heart protection theme coffee shop

The first one in the country: warm heart and heart protection theme coffee shop "first heart" in full bloom

The new fashion of urban white-collar workers regulating mental health has both commercial value and social dedication. Not in the coffee shop, it has become the lifestyle of many urban young people on the way to the cafe. But this way of life may change with the emergence of a new type of coffee shop. On November 8, the first Heart Cafe, which opened in Beijing, completely subverted the tradition with the theme of warming the heart and protecting the heart.

2015-11-06
The rise of

The rise of "Silence Cafe" Cafe recommendation in Japan

A young woman sits alone in a caf sipping tea and reading a book. She pauses briefly to scribble in a nearby notepad before showing her words to a passing caf worker: Where are the toilets please? A young lady was sitting alone in a cafe, sipping

2015-10-17
Five elements of how to judge whether a cafe is worth visiting again

Five elements of how to judge whether a cafe is worth visiting again

Close your eyes and listen to the hiss of foam, the sound of coffee extraction, the laughter of friends, and the smell of freshly roasted coffee in the air, the corners of your mouth rise unconsciously, feeling that the guests in the store are leisurely reading, writing, discussing, so real and so comfortable, and all these feelings, only when you are in such a place

2015-11-20
China's first intelligent coffee cup comes out. Ma Shi leads the new fashion of white-collar coffee in the city.

China's first intelligent coffee cup comes out. Ma Shi leads the new fashion of white-collar coffee in the city.

Do you like to make your own coffee? do you have such trouble? when you are in the office, you brew a cup of coffee and put it on the table. When you finish a period of work and pick up the coffee next to you, it has become tasteless and warm. With the advent of the first intelligent coffee cup in China, this problem will be well solved. It is reported that it took place by Xinma Shiyan, a well-known brand in the field of thermal insulation technology.

2015-11-18
Starbucks' creative management technology style Starbucks

Starbucks' creative management technology style Starbucks

Starbucks is the most frequently seen coffee shop in the world's technology media. They are actively seeking cooperation in the field of technology. It is also a rare coffee chain with the post of Chief Digital Officer (Chief Digital Officer). Adam Brotman, who holds this position, once said in an interview with Forbes: when connecting online and offline, we recognize the interconnection.

2015-07-04
Coffee changes the world-1

Coffee changes the world-1

Have you ever had coffee? Is the coffee really "delicious"?

2014-08-07
Coffee culture environment

Coffee culture environment

Coffee is not only one of the most popular drinks in the world, but also one of the most traded products in the world. I've been writing a book about coffee recently, but I've been hesitant: I don't know how many coffee consumers really want to know about the things behind coffee.

2014-08-06
What's a high-tech cafe like?

What's a high-tech cafe like?

Starbucks is definitely the most frequently seen coffee shop in the world's technology media. They are actively seeking cooperation in the field of technology, and it is also a rare coffee chain with the post of Chief Digital Officer (Chief Digital Officer) in the world. Adam Brotman, who holds this position, once said in an interview with Forbes: when connecting online and offline, we know

2015-05-21
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